Twitter is a microblogging platform for internet users to socialize and share their daily activities. It is also a place for businesses to generate more business opportunities. Twitter allows their user to send and receive instant messages (also known as tweets) with a maximum length of 140 words.
Why is it such a good tool for businesses?Keeping your customers informed about your existence (in a positive way) can establish recognition. When the company can manage a good twitter account, it also creates thought leadership, maintains and improves reputation, initiate recognition and leads to the increase of sales.
Why Twitter?Figure 6 (based on the statistics from Exact Target23) displays the internet user’s contribution to the social web. The chart is created with two sets of data; “Daily Twitter users” and “All other Consumers”. By comparing the two contribution percentage, we can come to a conclusion that twitter users tend to share information more than people who do not use Twitter. This means that the information on Twitter is more likely to be shared around the internet than information on other sorts of social platforms. Therefore it suggests that businesses and companies should be using Twitter.
23 http://blog.exacttarget.com/blog/the-exacttarget-blog/0/0/twitter-whyThe more spread the better. We also call this as getting “Viral”. Like talked about earlier, if our frequency of appearance increases, then we receive recognition. This recognition can lead us into; maintaining a good reputation and increasing sales.
Figure 6- Social Media Contribution Chart
· There is a limit to word amount, use a web URL to provide more information
· Be interesting and lead your viewers into clicking on the URL
· If there are no URL to be included, be informative
· URL should be an article or image on your company’s website. Keep it to yourself, don’t give away the opportunity (to achieve the goal).
· Reply to your viewer’s question periodically, if appropriate
· Use bit.ly24 to shorten your URL