Ms. Chang from the I-Want Internet Marketing agency pointed out that Blogs are becoming more popular for business in now days. This is because through the use of blogs, companies will be able to inform a large amount of customers about all sorts of information. This increases customer & business interaction which establishes thought leadership, maintains or improves reputation, builds loyalty and initiates more business opportunities.
Some small companies even decide to use a blog as their first official website to start with. As the companies grow, they will consider changing to creating their own website. There are several advantages of using a blogging platform (WordPress) to create a blog as your website for a new born company. Firstly, the blogging platforms host your blog for you, so there wouldn’t be any cost for the server (a computer that hosts websites) that you are required to maintain a website. If your company is new and the fund is limited for you to create your own websites, this would be a preferred choice. Secondly, you will not require technical skills (skills such as HTML formatting, operating WebSite hosting programs) to create a webpage. Again, if your company does not have the fund to hire technical personnel to control and monitor the websites, blogging platforms will be a primary option.
It’s happened to be a Closet is a local European style café in Bangkok. It now has three branches in three department stores; Paragon, Emporium and Siam Square. The scale of its company is quite small. Each of the shops is about 40m3 each. They decided to use WordPress to create their blog as a company’s official website. Their blog22 is built around the same theme that each of the shops has been designed.
The blog itself is very personal compared to other average company blogs. I would think that the owner of the company is trying to establish relationships with its customers. This reminds me of how Mr. Huang from A Li Lan Village operates his business. Despite the fact that one is a café and the other is a restaurant they have many things in common.
1. They used a blog as their official website
2. They avoided the commercial intention in their blog posts
3. They established close relationship with their customers
4. Used a rich-graphics approach to attract attention from the visitors
· Information are clean and to the point
· Use of attractive or relevant visual elements · Linking to useful and appropriate Sources · Powerful Headlines
· Use bullet points and lists for massive information · Must be Informative
· Use personal stories as a mean to describe
information
· Incorporate Interview posts (posts that explains
information from an expert)
· Conduct Reviews on Products or services (must
be relevant to your company)
· Pay attention to what your readers say
· Reply your reader’s questions periodically · Do not be involved with replying inappropriate or
offensive subjects
· Stay off with sensitive subjects (Religion, Politics) · Don’t be absent without informing your readers