Make Your First $100 from the Internet Today by Frank J Sousa - HTML preview

(CPC stands for cost per click)

The more people that are paying to display their ads, the more likely it is that they're making money.

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By now, you should have a list of 10 possible niches. Under each niche, you'll have a list of 5-6 keywords. For each keyword, you'll have the number of searches, the number of matches for Google, and the estimated CPC. Ideally, you'll want a niche with a lot of searches, a low number of Google matches, and a high CPC. If you don't have any niches that fit that criteria, then look for the ones with the high number of searches and the low number of matches, or a high number of searches, and a high CPC.

All three factors are important, but the most important is the popularity.

Even if the competition in the niche is high, you can still make money. If the CPC is low, well, that's just a rough idea of the profitability. Even if the CPC

is low, you may still make money in your chosen niche. But if people just are not searching for keywords within your niche, then the chances of making any money are extremely low.

So, now you have a niche to write about.

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But what specifically should you write about?

You want to give useful information in your ebook, something that the audience wants, and will pass on to their friends. If you already have a website dealing with your niche, and if you have a forum on that site, then take a look through it.

See what kinds of questions people are asking about the topic. If you don't have a website yet, or a discussion forum, then do a Google search, and find some message boards and discussion forums on the topic. See what problems people have, and what questions they are asking. Then think about how you can answer those questions. An ebook that will answer their questions is likely to be popular, and likely to be distributed.

If you have a website, you can post a survey on your site, asking people what their biggest question is, regarding your niche.

For example... "What is your biggest question about making great pizza?", or "What is your biggest problem with flower gardening?" Collect the questions, and then answer them in an ebook. If you collect the e-mail addresses of those responding to the survey, you'll have a readymade audience when you're ready to distribute the ebook.

In the next section we’ll get into actually creating your ebook. It’s easier than you think.

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What about Actually Writing your ebook?

YOU DON’T HAVE to!!!!!!!!

OK…If you were about ready to run away screaming because you’re convinced that you can’t write a book, then please come back…

…… close your eyes and take a deep breath

…… and read on

…… because I’m going to share with you another valuable secret.

You don’t have to write the ebook!!!

There are two other solutions. By far the simplest is to use an existing ebook where you have PRIVATE LABEL RIGHTS… or PLR for short.

When you have Private Label Rights, it means that you can put YOUR

name on the ebook, you can change it and make it your own. Add your own hyperlinks to the ebook.

The best thing to do is to sit down and rewrite the entire book pretty much paragraph by paragraph, so that the resulting text is unique and totally yours. Add your own personality, and also add images. Most of the PLR

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ebooks that I’ve seen do not have any images, screen shots, graphs or other kind of artwork inside of them… but it can really spruce up your document.

I’ll show you EXACLY how to produce the ebook later, but let’s just suffice to say that you should use Microsoft Word, or any other word processor that allows you to make a nice looking formatted output, and then save the document in a PDF format. That’s important. There are converters that you can use if your word processor does not save in a PDF format, but your final format must be pdf.

Also you’ll want a word processor that allows you to insert a constant header and a footer with page numbers like I’ve done here. That will be a big help.

Another way to get your OWN ebook is to have a ghost writer write one for you. I like to use a service called 123employee.com. This is a company based in the Philippines that can do an excellent job of writing pretty much about ANY subject, and they are very inexpensive. I have used them several times. I recommend them highly. One word of warning though, English IS

their second language, so you’ll still want to proofread the finished ebook and make any last minute changes to it. Then you’ll want to find products to recommend and add to the ebook.

The real secret to getting a quality ebook from them is to tell them as thoroughly and completely as you can what you’d like to get from them, and they’ll go from there.

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Writing your OWN Ebook……

While not the EASIEST way to get your ebook done, writing your own ebook is NOT very difficult either… read on and I’ll show you how to do it quickly and easily.

The hardest part of writing is the first sentence. When you look at the whole project, it seems like an impossible task. (I know it is for me) That's why you have to break it down into manageable tasks. Think of climbing a mountain. You are standing at the foot of it and looking up at its summit vanishing into the clouds. How can you possibly scale such an immense and dangerous mountain?

There is only one way to climb a mountain: step by step, one step at a time.

Now think of writing your Ebook in the same light. You must create it step by step, and one day, you will take that last step and find yourself standing on the summit with your head in the clouds.

Get organized

The first thing you have to do, as if you actually were a mountain climber, is to get organized. Instead of climbing gear, however, you must organize your thoughts. There are some steps you should take before you begin.

Once you've gone through the following list, you will be ready to actually begin writing your Ebook.

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Research….. You've already searched the forums related to your topic, or you've done some research, to find out just what readers want to know about your topic. Now, you need to decide just how much information should you give the readers?

Remember, the purpose of the viral ebook is to drive traffic to your website, or to get the readers to click on an affiliate link in your ebook. You want the ebook to have great value for the reader, but at the same time, you don't want to tell them everything, otherwise, they would have no reason to visit your site or click on the link.

Give the readers good, QUALITY information on the topic, with information about your “recommended products” Of course you should recognize by now that each of those recommended products would contain a brandable link that you’ll allow people to change to one with their own affiliate link.

You might also drive people to your website for additional information so that you can sell more items from your website.

For example, if your site is about backyard ponds, you may want to write the ebook about keeping the water in the pond clean. Then, on your website you can give them more information about backyard ponds...

building the pond, putting plants and fish in the pond, adding fountains, and whatever other information you choose to put, along with affiliate links to related products.

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Another option would be to put the additional information into a larger ebook, which you can sell as a backend product.

Beginning Steps to Writing an Ebook

First, figure out your Ebook's working title. Jot down a few different titles, and eventually, you'll find that one that will grow on you. Titles help you to focus your writing on your topic; they guide you in anticipating and answering your reader's queries. Many non-fiction books also have subtitles.

Aim for clarity in your titles, but cleverness always helps to sell books as long as it's not too cute.

Next, write out a thesis statement. Your thesis is a sentence or two stating exactly what problem you are addressing and how your book will solve that problem. All chapters spring forth from your thesis statement. Once you've got your thesis statement fine-tuned, you've built your foundation.

From that foundation, your book will grow, chapter by chapter.

Your thesis will keep you focused while you write your Ebook. Remember: all chapters must support your thesis statement. If they don't, they don't belong in your book. For example, your thesis statement could read:

“We've all experienced insomnia at times in our lives, but there are twenty proven techniques and methods to give you back a good night's sleep.”

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Once you have your thesis, before you start to write, make sure there is a good reason to write your book. Ask yourself some questions:

 Does your book present useful information and is that information currently relevant?

 Will your book positively affect the lives of your readers?

 Is your book dynamic and will it keep the reader's attention?

 Does you book answer questions that are meaningful and significant?

If you can answer yes to these questions, you can feel confident about the potential of your Ebook.

Another important step is to figure out who your target audience is. It is this group of people you will be writing to, and this group will dictate many elements of your book, such as style, tone, diction, and even length.

Figure out the age range of your readers, their general gender, what they are most interested in, and even the socio-economic group they primarily come from.

Are they people who read fashion magazines or book reviews? Do they write letters in longhand or spend hours every day online. The more you can pin down your target audience, the easier it will be to write your book for them.

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Next, make a list of the reasons you are writing your Ebook.

For this discussion we’re of course assuming that you want to create a free ebook that people give away, but you could have other reasons too.

Do you want to promote your business? Do you want to bring quality traffic to your website? Do you want to enhance your reputation?

Then write down your goals in terms of publishing.

Again our main purpose for this discussion is to have people pass out the ebook.

But there are other reasons too. Do you want to sell it as a product on your website, or do you want to offer it as a free gift for filling out a survey or for ordering a product? Do you want to use the chapters to create an e-course, or use your Ebook to attract affiliates around the world? The more you know upfront, the easier the actual writing will be.

Decide on the format of your chapters. In non-fiction, keep the format from chapter to chapter fairly consistent. Perhaps you plan to use an introduction to your chapter topic, and then divide it into four subhead topics. Or you may plan to divide it into five parts, each one beginning with a relevant anecdote.

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Finding Additional Content for your ebook

Get Content. Make sure you obtain plenty of related PLR (private label rights) content to add to your book. You can easily rewrite the content, and create depth to your Ebook, increasing its value!

I have two favorite places that collectively have MILLIONS of pieces of content I can use and call my own.

Wow Content Club has over 300,000 Private Label Rights articles and ebooks that you can use on hundreds of different topics. The owner of this site Gail is constantly scouring the net, and the quality of the books she provides are the absolute best available. Not only that, but she also provides many resell rights products that you can sell directly (but not rebrand) and many other articles that you could combine together into your own ebook.

And you can even try it for FREE. Click Here Now for Wow Content Club

And an even larger source of Private Label Books, articles, videos and more Run by my friend Mark Nathwani. It is Genie Dream. They have literally MILLIONS of PLR items you can use to build your own ebooks, or modify theirs on virtually any subject you can imagine.

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Whether or not you know the topic that you will be writing about, you have a wealth of information available at your fingertips. Just do a Google search on your topic, and find a few websites with articles and resources. You can also read through relevant articles on one of the article directories.

Bookmark a few of the sites that you find, then once you have a few marked, browse through them. While you are reading, jot down a few of the points that the sites cover which are relevant to your ebook. Browse through the sites and articles, taking notes until you have enough information to start writing.

You may also want to make a copy of the articles, and print them out, using a highlighter to mark key points. Keep in mind, you do not want to simply copy text from other sites... that's illegal. You want to write your own material, just use the other sites and other articles for research for your own writing.

Once you have done enough research to write about your topic, sit down and go through the articles you've read, and your notes. List the main points that you want to cover in your ebook, then take a look at the list, and see what secondary points you want to cover as well. When you have the main and secondary points listed, it's time to start writing.

There are two different methods I use for writing. Keep in mind, this is what works for me, you may find other methods that work well for you.

The first method is just to choose one of the points off of the list, and then just sit down and write. Don't worry about editing, that comes later. Just Page 49

write about whatever point that have chosen from your list. When you're done, then choose another one and write.

You can either just go down the list, and write about each point in order, or you can just choose at random which point you're going to write on. If you choose them at random, you can always go in and put things into order later. Once you've covered all of the points, then take a step back.

Save your writing, and just put it aside for a couple of days. We'll get to the editing later.

The second method is to go through each point, either in order or in a random order. Write a full sentence about each one. After you're done with that, then take each sentence, and expand it into a paragraph. ie.

"A good crust is the foundation to a good pizza."

May expand into something like this:

"A good crust is the foundation to a good pizza. The crust is the base upon which everything else is built. If the crust is too thin, or too thick, or soggy, then that affects the entire pizza. The two keys to a good crust are ingredients, and proper cooking."

From there, you expand the paragraph to two or three or more, until each point is fully covered. Again, once you are done writing, save it and put it aside for a few days before attempting to edit. This gives you a chance to look at it from a fresh perspective.

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After a few days, take a look at what you've written. Now is the time to rearrange anything that is out of order. Then print off a copy, and read through it, looking for grammatical errors, and places where the writing just doesn't flow smoothly.

Look for places where you can expand a bit or cut some writing out.

Make notes on your printout for reference. After you've gone through the printout, then go ahead and make the necessary changes. An important thing to remember, is do not hold your words to be sacred!

Don't be afraid to alter a sentence so that it flows better. Don't be afraid to expand on what you've already written.

Don't ever be afraid to remove a sentence or two if it will improve the writing. Once you've made the changes, then print it out, and read through it again….. marking any changes that need to be made. You may need to do this three or four times before the editing is done. Or you may only need to do it once.

When you read through your material, and the writing flows smoothly, and every point is explained sufficiently, then it's time to put the writing into an ebook.

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How to make your Ebook "user friendly"

You must figure out how to keep your writing engaging. Often anecdotes, testimonials, little stories, photos, graphs, advice, and tips will keep the reader turning the pages. Sidebars are useful for quick, accessible information, and they break up the density of the page.

Write with a casual, conversational tone rather than a formal tone such as textbook diction.

Reader's respond to the feeling that you are having a conversation with them. Break up the length and structure of your sentences so you don’t hypnotize your readers into sleep. Sentences that are all the same length and structure tend to be a good aid for insomnia!

Good writing takes practice. It takes lots and lots of practice. Make a schedule to write at least a page a day. Read books and magazines about the process of writing, and jot down tips that jump out at you. The art of writing is a lifetime process; the more you write (and read), the better your writing will become.

The better your writing becomes, the bigger your sales figures. No…. let me restate that in even simpler terms. As you get better at it you’ll make more MONEY!

In an Ebook that is read on the screen, be aware that you must give your Page 52

reader's eye a break. You can do this by utilizing white space. In art classes, white space is usually referred to as "negative space." Reader's eyes need to rest in the cool white oasis you create on your page.

If your page is too dense, your reader will quit out of it as soon as their eyes begin to tear.

Make use of lists, both bulleted and numbered. This makes your information easy to absorb, and gives the reader a mental break from dissecting your paragraphs one after the other.

Finally, decide on an easy-to-read design. Find a font that's easy on the eyes, and stick to that font family. Using dozens of fonts will only tire your readers out before they've gotten past your introduction. Use at least one and a half line spacing, and text large enough to be read easily on the screen, but small enough so that the whole page can be seen on a computer screen.

You will have to experiment with this to find the right combination.

Of course, don't forget to run a spell and grammar check. You are judged by something as minor as correct punctuation, so don’t mess up a great book by tossing out semicolons randomly, or stringing sentences together with commas.

(By the way, that's called a "comma splice.") Last of all: create an index.

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That's it! You've written a book! Now all you have to do is compile and publish your Ebook online, and wait for download request from your website visitors!

Make it easy for people to read. You may have the most relevant and useful information in your ebook, but it won't do anyone any good if it's hard for them to read. Make sure the paragraphs are short and concise, and use plenty of white space to keep each section separate.

If you have lists, use bullet points to draw attention to them. Use your word processor to make everything look nice, and easy to read.

When it’s all done, all you need to do is to save the file in a PDF format. If your word processor does not do that, then use a program like PDF Printer Pro to create the .PDF file.

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The Ebook Cover

Your ebook cover is one of the most important things that you can do to provide:

 Credibility

 Attract readers

 Get people to read your ebook

Actually creating graphics is not all that difficult. I created the cover for this ebook myself, and I’m a terrible artist…

A little later in this book I’m going to be talking about Easy Money Bots….

the actual software that does the ebook branding, linking and downloading behind the scenes.

As a part of that system, there’s a VERY SIMPLE to use online program that will build your ebook covers for you quickly and easily. I’m not exaggerating to say that you could easily build your own professional ebook cover in 5 minutes or less…..

I cannot stress this enough…. A quality cover will make or break the success of your ebook.

You can view this short video that shows you how quick and easy it really is… and I can’t stress this enough that it is included for FREE with the Easy Money Bots software, so you don’t need to pay anywhere else.

Even though it’s free, when you see the video, you’ll understand how simple and POWERFUL this software is.

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HOW to give away your ebook

The number one question in most people’s minds is ”how do I find people who will download and read my ebook”? Am I right? Is that what YOU are thinking?

Relax, it’s pretty simple.

While there are many sources both on the Internet and off the Internet, I’ll try to cover some of the basics.

Once the ebook is written, you need to distribute it. You need to get the ebook out to people who will then pass it on to their friends.

Several avenues for distribution of a viral ebook exist.

 Give It To Your Friends

 Distribute It To Your Opt-In List if you have one

 Have JV (joint venture) Partners Distribute It To Their Lists

 Give It Away With Other Info Products

 Advertise On Forums & Discussion Boards

Let’s look at each of these in more detail.

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Give It To Your Friends

Chances are, you have some family members, friends, or acquaintances who share your interest in the topic that you've written about. You can give them the ebook, and encourage them to give a c