The number of responses affects how meaningful the information you collect will be. Your goal should be at least 50 to 100 replies. Data at this level yields more reliable information that you can act upon... with confidence.
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But right now, you need answers...METHOD 1) Be patient. Let your survey run until you get at least 50 respondents. That’s the most important advice we can give you... be patient.
METHOD 2) Send an e-mail to your affiliates or to your existing client base. Offer them a sneak preview of your new product and a 15-25% discount if they’ll take the time to complete a survey.
METHOD 3) Make a post in a targeted newsgroup, forum or mailing list. Find targeted newsgroups at Google Groups…Find forums at Forum One Communications…
And find mailing lists at Topica…
Once you’ve found your target audience, tell them about your sneak preview. Ask them to complete the survey. As your thanks, you’ll give them your product (especially affordable if it’s a digital product, but even if it’s a hard good, your actual cost is not that great) -- seriously, make this generous offer or you’ll be flamed for trying to sell to these groups.
METHOD 4) Same as METHOD 3, except write an article or place an ad in a targeted e-zine.METHOD 5) Buy your most important keywords at Overture.com (http://www.overture.com/). Most of the time, this won’t cost you more than $0.50 to $1.00 per click-through. Put $100 into the account -- odds are you’ll have enough answers before you spend the whole wad!
Overture.com is the granddaddy of “pay-per-click” Search Engines. Since it’s the biggest and oldest, the bidding price is higher than the newer ones. So it may also be worth your while to investigate others. A complete listing appears at...
http://www.PayPerClickSearchEngines.com/
METHOD 6) Visit targeted chat rooms and ask for volunteers. METHOD 7) Ask suppliers, your best customers, distributors, your own sales force, friends, etc. to respond “as if they were” average customers. Recognize that this deviates from reality and that you may have to adjust results slightly to compensate for the difference.
METHOD 8) Hire a professional researcher to do offline research, then enter the data.METHOD 9) Of course, if you’re on a budget, you can do offline research yourself. There’s no limit to where and how to do this... street canvas, in your office, at a store, etc.
METHOD 10) Get creative and learn from this experience. All you have to do is get 50 people to answer six questions -- think of original ways of accomplishing this simple task. If this proves to be impossible, you may want to kill the project -- after all, how will you ever influence people to buy your product if you can’t convince them to take the time to reply to your survey? Bottom line?
Even if you just phone 50 friends and associates and get the data, you are way ahead of launching your product without this data.You need to get a sense of your target market’s perceived value of your product before you fix the final price. As Sam said…the customer must profit too.
Data in. So the next logical step is…data out.
Analyze your collected responses carefully. Display your findings in a format that you find easy to understand and that quickly gives you a good overview of your survey’s results. Most people find a spreadsheet works well in this situation.
Try to pull out as much valuable information as you can from the different responses. Look at them from different angles so that you can pinpoint as closely as possible the perceived value of your product – what it’s worth to your customers. With that golden nugget of information and your own “profit” considerations, you can establish the perfect price.
The pricing process, when done properly, does take time and effort. Remember that guiding principle… garbage in, garbage out. Don't rush through it.
However, there is a fast and effective way to do it, without hiring an expensive consultant and depleting your bank account…