Approaching other web sites for link exchanges is the “traditional” method however because your site is still shiny and new you have no PR. The “kiss of death” in the eyes of many web site owners. Why? Because they live or die by their PR. They protect it with their lives. Flick back up to “My PR is Bigger Than Yours” and read those emails I received from people when approaching them for a link exchange to remind yourself.
They suffer from Page Rank Paranoia, wouldn’t you agree? But you’re smarter than that – you know that PR isn’t the be-all-and-end-all of web site promotion. And you’re going to be free of Page Rank Paranoia.
I know I am – I don’t suffer from it and there’s no reason why you should. Here’s how I start “from the bottom up” with a new web site. What you’ll read about now are the exact same methods I have used to promote my sites and gain those #1 rankings with nothing better than a PR3.
I believe that using a domain name of relevance is of very strong importance as are highly relevant meta tags. We looked at this briefly in the previous chapter so won’t duplicate that here.
OK – here’s the approach I take with a new site with regard to promotional activity.Article submission
I write a few short articles and submit them to a bunch of the leading article directories. Each article contains a couple of lines at the end about my site and a link back to it. Now everyone who reads the article has the opportunity to visit the web site and learn more. This strategy also has other spin-offs. Other web site owners, ezine publishers etc may pick up the article and use it on their site, in their newsletter – and if they do the link back to my site remains so I pick up automatic traffic.
For example see:
http://www.ezinearticles.com
http://www.goarticles.com
http://www.isnare.com
In a similar way to article directories, submitting a press release about your site I have found can attract much traffic. The same principles apply and there are numerous free press release submission services on the internet. The one I use in particular is Press Box (http://www.pressbox.co.uk)
Your article/press release submissions get search engine rankings of their own and show up in search results (see the screenshot back up earlier in this ebook for an actual example). So the more articles/press releases you submit the greater your chances of automatic traffic to your web site.
And all the time the number of links back to your site is growing. The search engine pick up on this as they “spider” the web indexing sites. Thus, your new site will eventually gain a PR without you having to do too much. And submitting a few articles and press releases is way easier and less effort that emailing out for link exchanges.
And if your experience matches mine, you’ll find that other site owners start approaching YOU for a link exchange because they’ve seen your site via an article, search engine or whatever. Of course you may accept or decline the link exchange but either way – your site is getting noticed. That should mean your mailing list is growing, your ebook is being passed around, the PR and you’re making money!
Oh yeah – not forgetting your site’s PR. Again, base don my experiences of using the very methods I am sharing with you in this ebook, the PR of your site will increase automatically and you’ve not suffered from Page Rank Paranoia once! Leave that to the others – don’t catch it yourself. Promote your site efficiently and effectively without Page Rank Paranoia.
Again – I have followed exactly the steps I have shared with you in this ebook to promote various web sites all of which, despite a low PR, have #1 search rankings and attract traffic automatically. My mailing lists grow each day on autopilot and my ebooks are branded by my subscribers giving them the opportunity to gain commissions.
It’s a formula which you can use yourself and you NEVER, EVER have to suffer from Page Rank Paranoia because instead of getting all hung up on that little green bar you are spending your web site promotion time and tactics in a “smarter” way.
So next time you’re turned down for a link exchange because the other web site owner considers your PR way too low for them to be bothered with, don’t get upset. You know better.
In the next chapter I’ll quickly recap and then look at some resources you may find useful.Why you don’t need a high PR!