McKenna
@CMS_Law
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CMS Cameron McKenna are one of the
Rather than just linking to the bursary
largest legal firms in this report, with
page, CMS Cameron McKenna have
over 3000 employees in total and 58 of-
made their content much more engaging
fices across the world. They specialise in by using Twitter in a friendly and ap-8 industry groups, including commercial
proachable way. They are also good at
law, real estate, and dispute resolution.
appealing directly to users and giving
In terms of their company ethos, they
them articles that are actually useful:
pride themselves on focussing on client
relationships rather than ideals - mean-
ing that they offer a personalised service while maintaining a multinational company throughout the globe.
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Altogether, these efforts help to make
Overall, CMS Cameron McKenna are
this graduate account one of the most
very well established and have endured
useful and engaging Twitter feeds of its
significant success in their social media
kind.
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strategy. Their numbers speak for them-
selves:
Regular updates
One of the reasons for CMS Cameron
McKenna’s success is that they tweet
very regularly. They have a much more
established social presence than other
What do CMS Cameron McKenna do
legal firm accounts. On any given day,
well?
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you can expect to see their Twitter feed
several times with useful and interesting
A great graduate account
content. This means that their account
CMS Cameron McKenna’s graduate
has greater value to its followers; it also Twitter account is a great example of a
helps to increase the brand awareness of
legal firm providing useful social con-
tent to students. Their tweets are engag-
Prominent London Legal Firms and Their Twitter Accounts 40 of 63
Online Ventures Group, an Inbound Marketing Agency
CMS Cameron McKenna on a daily ba-
By regularly updating their Twitter ac-
sis.
count and taking the time to respond to
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followers, the firm is able to offer a per-Sharing content from established publi-sonalised service which is in-keeping
cations
with the company’s wider set of beliefs.
Unlike many legal firms in this report,
This also helps them to increase their
CMS Cameron McKenna’s primary
brand awareness and build upon their
Twitter account is very good at sharing
already well-established client relation-
great content. Many firms simply use
ships.
social media to promote their own cor-
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porate materials, taking very little time
Create a graduate-driven Twitter ac-
to show interest in other Twitter ac-
count
counts.
This has been mentioned already in this
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report, but it’s an important business
However, CMS Cameron McKenna ex-
strategy that many legal firms fail to im-
cels at sharing quality content from
plement. CMS Cameron McKenna’s
prestigious accounts on a regular basis.
graduate Twitter account has forged
Retweeting might not seem important,
great relationships with London-based
but it shows that a firm has a good
universities and has succeeded in estab-
knowledge of their sector and takes an
lishing the firm as a premiere choice for
active interest in their contemporary’s
ambitious graduates.
work. All of this contributes to a busi-
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ness’ status as a thought-leader in their
To emulate this success, it’s important
field.
that legal firms take the time to commu-
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nicate directly with prospective employ-
How can this be replicated?
ees.
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Make an effort to update Twitter regu-