larly
improve?
To replicate the success of CMS
!
Cameron McKenna, it’s important that
Improve the quality of their tweets
legal firms tweet regularly and make a
The account occasionally suffers from
consistent effort to engage personally
being overly conservative and uninfor-
with online users. Although this is
mative.
something which CMS Cameron
!
McKenna haven’t achieved across the
A good tweet should entice the reader
board, they have made a significant step
and simply beg to be clicked on and
towards achieving this with their gradu-
shared.
ate account.
!
!
Prominent London Legal Firms and Their Twitter Accounts 41 of 63
Online Ventures Group, an Inbound Marketing Agency
Overall, however, CMS Cameron
McKenna have a good social media
strategy and already tweet with impres-
sive regularity. However, they need to
develop their online relationships fur-
ther.
Prominent London Legal Firms and Their Twitter Accounts 42 of 63
Online Ventures Group, an Inbound Marketing Agency
What do Wragge Lawrence Graham