& Co. do well?
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Lawrence
Sharing useful content
In the same manner as many legal firms
in this report, Wragge Lawrence Gra-
Graham & ham & Co. use their Twitter account primarily as a promotional tool for corporate publications. Their legal updates
Co.
frequently appear on the company Twit-
ter feed - meaning that they have a com-
prehensive social media strategy to
@WraggeLaw
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promote their publications.
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Wragge Wragge Lawrence Graham &
The great thing about Wragge Lawrence
Co. and Co. are one of the oldest and
Graham & Co.’s Twitter account, how-
best established legal firms in London;
ever, is that there is so much variety in
their founding company, Wragge
their content. Their social content is use-Lawrence Graham & Co., can be traced
ful for a plethora of sectors and carries
back over 300 years. They have gone
weight across multiple social media
through many changes in recent years,
channels:
but they continue to go from strength to
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strength in the London legal sector.
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Tweeting regularly
Wragge Lawrence Graham & Co. excel
Overall, the firm employ roughly 1200
at using social media on a regular basis
people and have opened 10 offices
and giving their followers useful and in-
across the world.
!
teresting information. In fact, they send
out new tweets several times a day with
In terms of social media, Wragge
remarkable consistency. This indicates
Wragge Lawrence Graham & Co. & Co.
that Wragge Lawrence Graham & Co.
have a strong presence on Twitter and
have the time and resources available to
have implemented a very effective busi-
execute their social media strategy ef-
ness strategy to maintain their success.
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fectively.
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At this current point in time, here are
Taking an active interest in other ac-
their crucial statistics:
counts
Wragge Lawrence Graham & Co. have
an engaging and dynamic Twitter ac-
count partly due to their substantial ‘following’ numbers. By actively taking an
Prominent London Legal Firms and Their Twitter Accounts 43 of 63
Online Ventures Group, an Inbound Marketing Agency
interest in other users, and sharing their Create a fantastic Twitter account dedi-content, the Wragge Lawrence Graham
cated to students
& Co. account is much more useful to
Wragge Lawrence Graham & Co. are
their followers. Their account acts as a
very good at maintaining a useful Twit-
general guide to everything important
ter account dedicated for the use of
going on in the legal world.
graduates. They provide their followers
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with plenty of information about how to
Variety of content
develop skills and prepare their CV for a
In addition to this, this Twitter account
potential career in law. This type of uni-
is also useful for people who aren’t nec-
versality has mass appeal and means
essarily employed in the legal sector.
that online users can turn to them for a
For example, they tweet about news
variety of reasons.
events which interest them personally
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and may have value for their followers:
If other firms wish to emulate this suc-
cess, then they might want to consider
creating a graduate account which dis-
tributes genuinely helpful content for
students. Not only this, but it’s so im-
These publications and promotions on
portant that graduate accounts have a
social media demonstrate that Wragge
friendly and personable tone - some-
Lawrence Graham & Co. are well-
thing which Wragge Lawrence Graham
rounded and carry significance beyond
& Co. supply in abundance.
their immediate professional periphery.
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It also means that their Twitter account
Communicate with clients regularly
can prove useful to people who aren’t
In addition to this, they make a consci-
employed in the legal sector. This helps
entious attempt to update their Twitter
to increase their brand awareness over a
account regularly. This is something
much larger social platform than before.
which many firms overlook; especially
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if they only publish corporate materials
How can this be replicated?
once every few days.
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Inject some personality into your tweets Instead, it’s vital that legal firms distin-One of the interesting things about
guish their digital brand from their com-
Wragge Lawrence Graham & Co.’s
petitors through frequent tweeting. This
Twitter account is that it contains more
helps firms to reinforce their online
corporate personality than other firms’.
presence and develop client relation-
Their tweets can often be engaging and
ships in the process.
offer snippets into the corporate culture
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at the company: