Prominent London Legal Firms and Their Twitter Accounts by Mike Ellsmore - HTML preview

Executive Summary

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The legal firm industry is one of the most competitive marketplaces in the UK.

Britain is paving the way for performance excellence, with a few of the law firms in this report featuring among some of the best social accounts globally.

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Nearly every single one of these businesses has achieved a following of at least one thousand followers on Twitter. In addition to this, each of these accounts is being used as a promotional vehicle for corporate publications.

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Overall, there is a tremendous amount of diversity in these Twitter accounts.

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Nevertheless, there is still significant room for improvement. There are no obvious blunders which stand out, but there are consistent mistakes being made across the board. Some of these issues include a lack of:

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• Brand awareness

• Client dialogues

• Consistent tweeting

• Student-focussed accounts

• Engaging content

• Friendly communication

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Nearly all of the firms in this report could benefit from improving these issues at one point or another.

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Thank you for reading my report. If you would like to discuss anything within, please call myself or James Welch on 0844 871 7291.

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