This report will examine 20 of the most
popular and interesting Twitter accounts
!
of the London legal sector. There will be
!
an in-depth summary of individual firm
In the fast-paced and fiercely competi-
strengths, weaknesses, and potential ar-
tive world in which legal firms operate,
eas of improvement.
!
it’s easy for Twitter to seem like an af-
terthought.
Whether your firm is already convinced
!
about the merits of Twitter, or is yet to
Whether your expertise lies in real es-
be swayed, this report will aim to
tate, litigation, or intellectual property; demonstrate how legal firms can benefit
there is often very little time and man-
from implementing an effective social
power available to dedicate specifically
media campaign.
!
to implementing an effective social me-
!
dia strategy. This is a challenge that all legal firms must face - and yet many are
!
overcoming this problem with remark-
!
able efficiency.
!
!
!
Twitter, for example, has the intrinsic
!
ability to elevate legal firms and rein-
!
force their business strategy. When done
!
well, a great Twitter account has the ca-
pacity to generate leads, entice
!
prospects, recruit employees, increase
brand awareness, promote corporate
news, and develop client relationships.
!
And all with one click of a button.
Prominent London Legal Firms and Their Twitter Accounts 3 of 63
Online Ventures Group, an Inbound Marketing Agency
Slaughter and May are not reaching