The World’s First Siri-Style Content Creation & Social Media Management Solution. by Kelechi Mmonu - HTML preview

Chapter 7: Conclusion

There you have it. You know what it takes to craft a content marketing campaign and use it to make money. Now you have a formula that you can use over and over again. Simply determine the type of content you want to create, insert then rinse and repeat.

Here’s a recap of what was discussed:

- Content marketing involves using the creation of content to implement a strategy for increasing sales and building an audience.

- While content marketing is most often discussed as it relates to businesses that do a lot of work in the digital space, it’s just as valuable for any kind of business.

- Content marketing is cost effective, lets you control your message and encourages your customers to be educated and empowered among other benefits.

- There are lots of different types of content you can create for your business. Some of them are video, cartoons, case studies and blog posts.

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- The content you create is only limited by your own creativity. As long as you keep marketing your business as the main goal, you can do whatever you think will have the most impact.

- When you create content, you should decide whether it’s going to entertain, persuade, educate or convert. Once you’ve chosen one, you can decide if you want to choose another objective.

- It’s most important that the objective of your content is clear and easily understood by your audience.

- When you want to use content as a part of a content marketing campaign, you should determine whether to curate or create that content.

- The best way to take full advantage of a content marketing campaign is to use a combination of curated content and created content.

- Content marketing can be used to get warm leads for your sales funnel.

- Social media and content marketing work really well together.

- You can create a strong social media content marketing campaign to fil your sales funnel and build a community at the same time.

As you can see from some of the steps covered in this book, when it comes to content marketing it’s important to understand the rules. Once you get them and have practiced them at least once, you can break them. The 55

most important thing to keep in mind is the point of your content marketing campaign—making money.

When you’re confident and clear about why you’re crafting a content marketing strategy you can do whatever you think wil work best for your audience. That’s the great thing about content marketing. As long as you keep the ultimate goal in mind, you can be as creative as you can. But it’s best to take some time to familiarize yourself with what works then branch out from there.

Content marketing is a tool that al smal business owners, entrepreneurs and Internet marketing professionals should use. When you don’t have a marketing budget, it’s important to find a way to reach your audience without breaking the bank.

With a well thought out content marketing campaign, you can use content to engage an audience, gain subscribers and improve sales. You have the rules, now go out and build your business!

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