Web Business Architecture Blueprint by Tony Murphy - HTML preview

PLEASE NOTE: This is an HTML preview only and some elements such as links or page numbers may be incorrect.
Download the book in PDF, ePub, Kindle for a complete version.

Keywords

On the web visitors are qualified using keywords. Keywords are so important that we need to take a moment to review what they are and how they are used before continuing with the details of website promotion. Lets start with a definition:

DEFINITION: “Keywords”

Keywords are the search terms that users enter into search engines like Google when they are searching for something. Keywords are usually typed in as a phrase rather than one single word. They can be broad like “Dog Training” or more specific like “Dog Training Classes Oxfordshire.”

It is important to note that the term keywords refers to single words and phrases. The following are all referred to as keywords:

Ï dog
Ï dog training
Ï dog training classes
Ï dog training classes oxfordshire

The longer keywords such as “dog training classes” are also referred to as keyword phrases.