We have covered what a keyword is but how do we choose a good keyword to use on our web pages or to search for something we are interested in? Lets answer this question with an example:
Lets Suppose for example that we are selling the following course: How to Learn HTML. In order to promote our course we need to first identify who is going to be interested in learning HTML. Then we need to identify what keywords they are likely to use when searching for a HTML course.
We might decide that one group of people who are interested in our course are budding Internet marketeers who have decided to build their own sales pages but who do not know html. So we have identified our first set of potential customers or prospects.
Next we need to find out what keywords they will use. For instance they might search for “html course,” or if they are in a hurry they might search for “learn html fast,” and if they have no previous experience they might search for “learn html fast and easy.”
This is just an example but you can see that by thinking about our prospect and putting ourselves in their shoes we can come up some ideas for good keywords.
In order to assist you in finding good keywords there are many techniques and tools that can be used. For example you can start by brainstorming a list of keywords, or you can use a commercial tool like Wordtracker. Wordtracker also has a free keywords tool at Free Keyword Suggestion Tool. This will tell you how many times a particular keyword or phrase was actually used in the past month on certain search engines. Wordtracker also offer a free email based beginners course on keywords.
Tip: Keywords are very very important and choosing the right keywords will greatly help your business efforts you need to get good at this together with Pay Per Click Marketing (in the next section)