Getting Started with Google Analytics by Eli Davis - HTML preview

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Setting Up On-Site Search

On-site search helps you optimize your content and user experience so make sure your website has it. In a nutshell, internal search queries tell you what people look for on your website. To track queries of this kind, you’ll need to set up on-site search in your Google Analytics account.

Start with conducting a search on your site. You can use some random search query like "Nyan Cat". In your browser’s search bar you’ll see something like this:

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See the "s" in the URL? That’s the query parameter of the request. In the case of some websites, you might get a "q" parameter instead. Now do the following:

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