Getting Started with Google Analytics by Eli Davis - HTML preview

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Working with Google Analytics: Filters

Have a look at the filtered reports below the main metrics. Click on any of the filters (Demographics, System, Language, and Mobile) to get a more refined view of your site’s visitors and the devices they are using:

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You can also select a filter and hit view full report for a more detailed overview of your data. For instance, you may wonder if it makes sense to prioritise the support of Internet Explorer when updating some of your site’s features. To make an informed, data-driven decision, check how many visitors use this browser:

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You can also select another view for your data. For instance, you can have your browser statistics displayed as a neat pie chart:

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