Getting Started with Google Analytics by Eli Davis - HTML preview

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Working with Google Analytics:

Types of Reports

Google Analytics uses the information collected by the brainiacs at Google. The service curates data and provides you with reports of four types: Audience, Acquisition, Behaviour, and Conversions.. Let’s have a closer look at these reports:

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Experiments allow you to evaluate certain aspects of your website with A/B testing.

In-Page Analytics require a separate plugin. These reports show which elements of your site receive more interactions.

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