Motivational Marketing Weapon #4: Develop a Learning Habit
The next motivational marketing weapon comes from Affirmation #51, “I am increasing my learning daily to achieve my Why now.” What is your learning habit? Are you constantly learning something new every day that moves you close towards the achievement of your Why?
One of my goals is to build the first billion dollar self-development company. That’s the reason I study multi-billion dollar companies and share the stories of companies like HSN, Disney, AOL, Dell, Starbucks, and Amazon with the members of the Closing and Marketing University. It’s incredibly important for me and my students to know how these businesses were built from the ground up.
Billion dollar industry leaders like Howard Schultz and Jeff Bezos aren’t named Fortune Magazine’s top CEOs, because they run mom-and-pop businesses. They paid the price and developed billion dollar strategies that have changed the world. That gets my attention and makes me eager to learn from their success and failures.
Learning is a motivational marketing weapon because most of the people around you are not learning. The stay stuck in the rut of doing what everyone else is doing despite the fact that everyone around them is failing. When you increase your learning, you go out into the world refreshed and eager to take on new challenges because you know that someone else has gone before you and done what you want to do. It removes the impossible, which is half the battle of building a business.
Start your learning habit by reading, listening to, or watching something that inspires you for only fifteen minutes a day. Why only fifteen minutes? Because it’s easy to develop a habit a little bit at a time. If you rush into it like most people, then you won’t get past day one. Commit to the fifteen minutes per day and then build upon that as you go. Before you know it, you will be chomping at the bit to learn more about the things that will take you to the next level in your life and business.