Digital Plumbing is the first stage and the foundation for the Social Amplification Engine and “Getting Access”.
Digital plumbing is connecting your various platforms so you can accurately track audiences across multiple channels. It ties together audiences and analytics, enabling you to analyze ad campaigns based on real data.
Setting up this tracking correctly, tracking from digital plumbing helps you create powerful remarketing audiences.
Remarketing is a cookie-based technology that uses simple Java script code to anonymously ‘follow’ your audience all over the Web.