● Make a list of everything you’ll need from your client to deliver your services.
● Create your own access checklist that you can send to new clients.
The visitor has already shown interest in your brand or product.
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By remarketing them with advertising after they leave your website, you’re able to stay at the front of their mind, so when they’re ready to purchase, they think of you.
“The power of remarketing is to bring back people whom we have touched in different channels”
Cookie tracking allows for remarketing to website visitors.
Analyze which website visitors are buyers, build custom audiences, and run warm traffic through the 6 Phase Social Amplification Engine to convert.
HTTPS is an essential element for your website’s search ranking and to make sure you are not losing data. Most major search and social platforms are completely HTTPS secure on all of their pages.
Regardless, if you don’t log people in or have them purchase, you’re losing user referral data (what brought them to your site) if your site is not HTTPS
also. Browsers drop this data for security reasons when linking from a website that is https:// to one that is http://. Add into the equation that search engines like Google are using this as a rank factor, this is a must have for any Website.
The plumbing set-up uses a central concept called tag management. Tag management is a central piece of every company or website’s online marketing. A tag manager will help speed up your website and reduce developer costs.
The tool is used to easily manage all tracking pixels (Facebook, Google Ads, Facebook, etc.) based on triggers we define.
Let’s get started in the implementation process by ensuring all your accounts are created properly.
All of the tools mentioned above will be items you want to have in place and have access to when working with any client. If you are missing one of these tools, you could be missing out on a crucial aspect of tracking properly.
Follow the Access Checklist Course on the previous page to make sure you understand what is necessary and what is expected of you as an agency as Master Agency Management | page 37
well as what you should expect the client to give you access to. Put yourself in the place of “CoachYu” in this guide. This is the guide we give to each client as we begin working with them in order to get all of the access granted to what will be necessary and vital for success.
In other words, if someone comes to the emergency room, the doctors aren’t going to just start operating.
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