● Review the Content Factory Course.
● Create your Content Library.
● Create your Topic Wheel.
Do you have a content library of your authoritative content? You need to track what you consider your “greatest hits”.
It wasn’t until Mark Lack started doing the dollar a day strategy that this started to work for him.
WHY Video and How to Use it
Video is the best tool to drive engagement while allowing you to build “warm audiences”. Facebook also views videos higher in authority. People react to video more than still images or text alone, so it is important to utilize short (one minute) videos.
Look at that average watch time, which is the most important metric that Facebook is pushing. The average watch time on Facebook is 6 seconds, so if you can get over 10 seconds, you’re doing pretty good. Over 20 – fantastic.
Over 30 – you have a whole month.”
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Fear is the silent killer of success. Don’t let fear keep you from promoting your personal or business brand using videos and becoming successful.
If you’re thinking “oh, I can’t talk that’ or’ my stuff isn’t as sexy. I don’t like to promote myself, I’m not one of those sorts of people,’ then make your video an interview.”
What to do When Building Positive Mentions
Whenever you get a positive mention, you want to get permission…and then you add that to your materials; you add it to your content library.
You say thank you, you share it and boost it, you create followup content. If you find something that’s working, and then you amplify that.
When you boost, amplify the content that you have, and have your tracking in place, that’s when you get the power.
Boosting One Minute Videos on Facebook (1:20)
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