Remember, power comes from other people’s words, not what you have to say. The most authoritative person, saying the most authoritative content, and on the most authoritative property, is how you get leverage.
Instead of making things from scratch every time, when you find a mention (like when you put out something that’s amazing and then on Twitter someone says wow this is so good then you say, “Wow! Thank you! Can I quote you on that?), continue that conversation because you’re going to place that inside your content library.
For example, we made a course with Jason Miller on how to do LinkedIn marketing and we started by being on LinkedIn’s podcast, the sophisticated marketers podcast. This received a lot of positive feedback. We took these positive mentions and put them into our content library. By doing this, you are able to build up power over time and you’re able to boost them. The more content you have, especially articles, mentions, and visual content (images and videos via the Visual Content Course), the more important it is to track these items.
To build this content library of all the different endorsements, articles that you’re producing, and mentions that you have, you boost from your public figure page. (for $1 a day ideally).
Download our Content Library template.
Master Agency Management | page 49
3x3 Formula
