The final step of this video strategy for your business is to create the what videos. The “what” is the product or service that your business offers. This step is what most businesses do first, and that is to advertise or push their products/services online. Without the why and the how to set the stage for the what, businesses are being ignored by prospective customers, as they do not want to connect with a business who constantly spams them with sales pitches.
With the 3x3 Facebook video strategy, the prospective customer has journeyed through three stages and is now ready for that sales pitch! So let
‘em have it!
Industry Example (Health and Wellness):
Video 7: A fitness/injury rehabilitation center could promote their one on one therapy services.
Video 8: A fitness/injury rehabilitation center could promote their mental health awareness month (May) specials and talk about the relationship between fitness and stress relief.
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Video 9: A fitness/injury rehabilitation center could promote their group fitness sessions.
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