The second set of videos a business needs for your Facebook video strategy is the how videos. This step of the funnel is focused on engagement. The how videos are designed for your business to share your expertise online. Once again, it does not matter which industry or field you operate in because there is always something educational that a business can share with their prospective customers.
Master Agency Management | page 50
The purpose of the how video is to generate engagement with your content.
Engagement comes in many forms, whether it’s video views, likes, comments, shares or even link clicks. Not only do these videos drive engagement, but they help establish your business as a trustworthy source of information. This is a key step in the process to build positive connotations towards your brand.
Industry Example (Health and Wellness):
Video 4: A fitness/injury rehabilitation center will record and share how-to videos with tips on proper stretching techniques for shoulder pain.
Video 5: A fitness/injury rehabilitation center will record how to deal with the mental health issues that stem from a major injury or dealing with the stress of not being able to work due to injury.
Video 6: A fitness/injury rehabilitation center can share tips and tricks for people who sit in an ice chair to avoid a tight neck/upper back.
