Facebook has been dominating the internet world for a long time now. They have used user data brilliantly. The likes, the comments and the pictures all speak about the preferences of a particular user. The news feed is developed by keeping these preferences in mind and this is how the site is immensely popular. Not only it is the most popular social networking site, but it has also made some serious profits in the stock market. The company’s trades have skyrocketed and it will go further up. The stocks rose by 21% this year and currently it is at US$ 102.19. In 2015’s second quarter, the net revenue was above $4bn and the global advertising revenue was growing at a steady rate of 43% every year. This speaks a lot about how the company has improved the quality of its service. The performance has been brilliant, the privacy features has improved with time and the entire experience has become very user-friendly.