Listed below are three top reasons why should buy Facebook’s shares.
1. Facebook is slowly encroaching on Google’s territory
There is no doubt about the fact that Google is huge and it is a very powerful company. But slowly, Facebook is making a strong foothold in the market of mobile ads. The company always aimed to give the advertisers a better platform and with the introduction of sponsored results, the advertisement offerings have improved a lot. This new feature, adds the various sponsored ads given by different companies in the search results. So, whenever a user searches for a particular pager or app, the sponsored results are displayed along with the search results. This feature was tested for months and it aimed to expand the audience base. According to the latest market trends, more and more companies are starting to invest in mobile ads and Facebook’s is slowly taking control of the market. In 2014, the figure went up to US$ 32 billion, recording a 78% increase.