Lack of continued Focus
Any marketing efforts demand focus and it is particularly true for digital marketing. You cannot expect overnight results or big improvements. It is more a long and sustained process that will ultimately give you rich benefit if your focus and efforts remain consistent. For startup projects running big campaigns for long may be difficult to manage. Small, but intense campaigns can be helpful in these situations. Understand your future goals and work methodically to reach there. Never lose momentum in the middle of a campaign.
Only a handful of marketing campaigns provide instant results and you must have a realistic approach towards your campaign success. If your first post goes viral then things may turn around quickly, but that will not happen every time. Social media campaigns give faster results, whereas pay per click and SEO strategies takes time to show the results (couple of weeks to over a month). So, do not expect instant change and wait patiently to see the effects and make certain changes if you cannot find the desired result even after waiting for long enough. Digital marketing is all about patience.
Allocating a good proportion of money in the digital marketing campaign is essential to get the desired result. Many budding entrepreneurs fail to allocate funds correctly as many digital marketing campaigns need to have some strategic investments while others can be managed with short budget.
Although, social media promotion is a good digital marketing strategy and can provide quick results, using every other social media platform at the same time is difficult and you may lose your focus and weaken the campaign in general. Have a clear social media strategy involving a few social media platforms where your target audiences have good presence. Then provide them with relevant information at regular intervals to keep them glued to your page.