Ignoring the Importance of Content
For every successful campaign in digital marketing, content always remained the key. Your content must be of high quality with relevant information or media that is at the same time insightful and engaging. If you fail to deliver such contents you will never get the desired result even if you post tons of videos, articles or images every day. Try to feed your audience contents that will make your visitors become a long term consumer. Give special focus on video contents as they are becoming very popular in providing the desired results in digital marketing campaigns.
Not Giving Importance to Mobile Audience
Mobile users have exceeded the number of desktop users a year ago and the gap is steadily increasing. Now you cannot ignore the mobile users anymore and if you are still doing so you are losing a big chunk of audiences and consumers. You must have a separate mobile strategy in place for your digital marketing to become a success. Take help of professionals to make your website mobile friendly as mobile marketing and digital marketing are now synonyms rather than two separate entities.
In digital marketing you must evaluate and measure the success or results of the campaigns. You cannot simply think of a strategy and forget after making it live. At every point you must analyze the results to understand whether the campaign is working or not and what minor changes or tweaks are needed for further success. If a campaign fails, then what is the reason behind it and what must be avoided in future campaigns to get the desired results. What returns you are getting from your investments? Digital marketing is a mobile campaign where there is always scope of improvements and changes to be implemented.