Posted:Sat, 31 Oct 2015 11:00:37 +0000
Online marketers are not that accustomed to mobile apps, as the territory is somewhat new. Developing apps is not similar to website development and different skills are needed. While creating a mobile app, the marketers need to understand the various limitations of a particular platform. The strategy should be device-centric and the app environment should drive user engagement. Locating an app in the app store is a huge challenge as there are millions of other apps and the competition is pretty high. The users must know about its existence so that they can go ahead and download it. Like websites, SEO optimization for apps is very important and if it’s visible in the search results, the installs will increase automatically.