Using the Old School SEO Strategies
Old school SEO strategies of stuffing specific keywords or building outbound links and other strategies no longer work with the advent of new algorithm from Google. If you are still using them, you are getting heavily penalized. Instead, focus on your content and if you continue to provide the right content to the right audience, then naturally things will turn up for you. This kind of organic marketing should be the new SEO strategy for current digital marketing campaigns.
Not Having a Strategy Combining Both Online and Offline Marketing
People often forget that digital marketing gives the best result when it is adequately supported by offline marketing that is the traditional approach. So, never underestimate the power of print advertisements, billboards and subway signs. A successful campaign is the one which has the right balance of both the traditional and the digital marketing strategies working together. Often they are interacting with each other with traditional marketing driving audience to digital campaigns.
Not Taking the Advantage of Startup
When you are starting something, you are beginning afresh and you can craft your company trait and make campaign without having to battle against the already established expectations. A budding entrepreneur should always use this to its advantage in creating interest in the mind of consumers and be successful.
So, a little understanding of your consumers and focusing on the initial efforts you can always develop sound strategies on digital marketing and succeed as a start up small business owner or entrepreneur.