How traditional SEO tools can improve the discoverability?
There are basically two ways through which the users can find apps. The first one is searching for the app in an app store and the second is searching it on a search engine like Google. Optimizing apps for increased discoverability is very similar to website optimization. The two most important SEO elements that demands special focus in case of mobile apps are – Links & Content.
SEO optimization for websites mainly comprises of these three things:
There is one small SEO difference though; the app page should be optimized instead of the app. It is not possible for search engines to crawl an app by going inside it and investigating why people are downloading it. The Meta description in the page of the app must have all the relevant information and it should describe the app properly. So two pages should be SEO optimized – the app’s description page in the app store and the marketing page located in the company’s website.