Why is App Store Optimization vital?
The app description which is submitted along with the app plays a major role in determining the fate of the app. Its success depends on the quality of the content and if it’s rich in keywords, it will make the app stand out. The URL is determined by the app’s title and the title tag of the host page. So the titling should be done carefully, keeping in mind the app’s functionality. The title reflects the image of the brand and certain apps stays in the minds of the user particularly for their function.
Next is the category in which the app falls, this also influences app visibility and apps should be categorized wisely. The competition in a particular category should be assessed and the purpose which the app serves should be the deciding factor. Unrelated keywords should not be included as it can result in rejection. So only, relevant keywords should be entered in the given field. The last part is linking; the official website and the app store page should be linked with each other. This helps users in understanding the originality of the app.