Steps to become an SEO scientist of 2015
- Mobile search optimization: In today’s world, 80% of the adult population has smart phones with them (source: GlobalWebIndex survey) and they usually spend about 1.85 hours on their smartphone everyday. This is 30 minutes more than that of 2012. Over 50% of traffic comes from Google is mobile for any website (Source: SEO PowerSuite). This clearly indicates the importance of optimization of websites for mobile searches. The presence of the mobile site should now be given equal preference as that of the desktop site. Moreover, mobile friendly sites generally boost up the overall site rankings a bit. So, you must learn the techniques to make a site mobile friendly and optimized for mobile searches.
- Keyword Variations: Over the years SEO have been developed a lot and now SEO means something more than single keywords. Nowadays you have to understand the approach or the intent of a user behind a keyword search and add up those phrases in different ways along with the keywords. The appropriate keyword rankings will go a long way to make them get placed in the top search list. Understanding the art of keyword variations will help you immensely in becoming the top SEO scientist in 2015.
- The importance of Social Media: As already stated, you cannot ignore the presence of social media in today’s digital world. You have to learn how to maintain and grow your social media presence that can become an asset for better ranking of your website.
- Get rid of complicated URL and UX: You have to use a variety of tools and work for hours to generate a good website audit. But, even after your website looks clean you must consider checking for the integrity of different links and URL’s for your site. Get rid of URL’s that lack in SEO friendly keywords and are too long. Broken links or errors such as 404 can seriously hurt your website’s rankings.
- Think of the bigger picture: It is not always possible to evaluate every intricate detail regarding page issues and posts for perfection. It is far better to focus on tools to optimize SEO and narrow down the number of SEO goals, you can really look after to make your overall site SEO friendly.
- Use of long tail SEO helps: The importance of long tail SEO is still very much significant in current scenario. Most of the searches made worldwide are unique long tail searches. Thus, this clearly requires your attention and mastering the art of creating unique long tail SEO will help boost your website or blog ranks.
