There are a few things that come with experience after learning and mastering the above skills and cannot be taught are as follows:
- Understanding Metrics: Understanding the metrics are the next important thing to master. Understand their actual meaning and their relation with different websites. You have to practice analyzing metrics for various types of websites and with time you will develop the feel for the good and bad of the websites on the basis of metrics alone.
- Building Hypothesis: This is equally important and plays a key role in developing your SEO skills. Hypothesis is nothing, but questions that you will ask (such as the one asked above “Wil social share help”) regarding the website metrics you are looking into and the answer will lead you to the right path.
- Correlation based estimations: Let us start by finding relations between; say the social shares and results of Google search visibility. You will see that there is only 1% correlation for a given key phrase in SEMrush (a useful tool to analyze search traffics on the basis of key phrases) when page rank and search traffic are concerned. This correlation jumps to 59% when social shares are taken into consideration. Although, Google constantly denied the fact that social sharing has anything to do with their algorithm, but the statistics saying something else. The correlation between social shares and the referring domain numbers is 70% and that between social shares and different types of links jumps to 81%. You can go by the theory that Google will rank a page higher if it trusts the website domain. So, by now you must be aware of the importance of analyzing different correlations to understand the ranking of a webpage.
