Fight back against big companies - using Facebook Ads
When you’re promised something as a consumer, you expect a reputable company to follow through on their promise, right?
What happens when they decide not to, sweeping the situation under the rug with a band-aid because they know you can’t do anything against it?
It’s a helpless feeling, and it’s exactly what Bryce Clark experienced when a car dealership promised to reimburse him for a rental car but didn’t.
He was out $973.33, until he spent just a few dollars using Facebook ads and got a full reimbursement.
He tried multiple times to resolve this issue, and using the following tactic wasn’t even something he had thought of – until a few days later, he remembered the Dollar a Day strategy.
Here’s what he did:
Step 1. Document the story
He used screenshots as proof, inside an article that he posted to a bare-bones WordPress site. He posted from his Facebook public figure page with a link to the article.
Step 2. Run an ad behind the post
He then ran an ad against it using workplace targeting-- people who work at the dealership and others under the same umbrella:
Here are the stats:
28% CTR on the link, but we weren’t bidding for clicks. We were bidding for impressions. We want the members at the company, and anybody related, to see this ad as many times as possible.
These numbers are fantastic, mainly because of how direct and clear the messaging was. When bidding for Reach/Impressions, you can typically expect terrible CTR.
When the relevancy and CTR are that high, the effect is not only penny clicks, but a higher likelihood of “conversion”.
In this case, the “conversion” is the dealership taking care of business immediately.
They are definitely going to be getting calls from GM corporate, other dealerships, and other employees at their dealership.
The bigger they are, the more effective our “dollar a day” strategy is, since bigger companies care more about their reputation.
We got all this for $4.33.
Just imagine if you spent $20, or even $200?
That’s why there’s just no winning against the Dollar a Day strategy – as long as you have a clear case, showing what the company did wrong.