To sell more, or to achieve the goals you’ve selected, you must map your goals back to topics, and your topics back to people who are authoritative in these topics.
People connect with your WHY (outside ring), then want to understand HOW (middle ring), and only then care about the WHAT (the product/service you sell).
Our personal brands allow us to show this through the content that we create, which, of course, always ties back to our WHY.
At CoachYu, our WHY is to educate and create jobs for students, which carries through in all of what we do. Once you’ve determined yours, create a three-minute video about it. Whether you’ve been regularly creating content for ten years or have never written an article in your life, you’ll be able to easily create a WHY video by following these simple guidelines.
For execution-level plans, see the Influence Generator Course at blitzmetrics.com/IGC
Your personal brand is built upon the brands of your ambassadors. Better to leverage the authority that your ambassadors have in the topics you have chosen, as opposed to having to build it from scratch yourself. Have you mapped out where you already have authority and where you’d like to generate more influence?
