Now that the number of websites has passed the 100 million mark, the defining point for websites is the amount of authority or expertise they demonstrate in their particular niche. Defining authority in terms of website design and content is based on many factors, however for the sake of simplicity, website authority is:
“A PERSON WHO HAS DEVELOPED EXPERT KNOWLEDGE AND HAS SHARED
THIS KNOWLEDGE, TO THE POINT WHERE THEIR OPINION(S) REGARDING
CERTAIN ISSUES ARE RESPECTED AND TRUSTED BY INDUSTRY PEERS.”
This definition is both interesting and important because it is through the process of sharing your knowledge that it becomes an asset; the more freely knowledge is circulated, the more rapidly your reputation grows by attracting the audience who is searching for this information.
Web publishing is based on the model of packaging and circulating information via text and graphic images.In terms of the dissemination of information or sharing ideas, the people behind an authority web presence, the experts in a specific niche can easily be compared to the world of academia because both of these groups are heavily invested in their field of endeavor.
They are able to provide extraordinary insight from their experience and research.