These two groups share similar traits that make it easy to identify them: · Provides public access to their knowledge: An expert knows how to translate highly specialized information to a format that is easily understood by anyone. For instance explaining the impact of a news event and providing the information in a way the reader can utilize.
· Up-to-date and well-versed in current industry news: Especially in social media marketing there is a heavy emphasis on being well-informed. The information you distribute has to be factual and accurate, otherwise it can lead to serious problems. An expert is well informed in regard to all the latest developments in their niche which places them in the position of being consulted when there are questions on issues, or to make announcements that pertain to their networks.
· Broaden the perspective: Because they are acknowledged experts, this affords them the ability to change the perceptions and perspectives. Experts can bring new information to light, and test the validity of traditional concepts or practices by introducing new ideas or principles, theory or terminology from related fields of interest.
· Accumulate and validate information: Experts are selective in the information that they disseminate, filtering the content they provide for their audience. They distill the most vital data from the content and bring together related viewpoints or discussions to provide a comprehensive overview of the issue. This allows others to contribute ideas on how to move forward toward a solution.
· Research, research and more research. Experts study the phenomenon of current events more thoroughly than others and because of this they have access to knowledge that is unique. They also analyze current events or perform case studies to support their theories.
The Web 2.0 layout and design; open, easy to navigate, content-rich, regularly updated, relevant to the visitor, visitor content contributions encouragedThis is a good
example of
how to
answer the
visitor’s question:
“What’s in
it for me”
Display Ads kept to a minimum
A short 3.5 minute
Using graphicalapproach removes icon drawsthe drudgery from attention to thelearning how to use post moreone of the website’seffectively thanpromoted services, words aloneRSS Feeds. To seeWeb 2.0 layouts are designed to empower the visitor, provides the tools and resources they need to obtain the information they want and take the action you desire.
Make it easy for your visitors to take the action you desire and increase your
authority quotient at the same time.
The visitor discovered how easy it is to
subscribe and now they can see how it works without leaving Far more
effective in
conveying site activity for the visitor than a
“stats counter”
Contextual ads kept to a minimum placed toward the bottom of the page
Web 2.0 layouts are designed to make it easy for you to become part of the visitors world, provides them with alternate ways of accessing your information.
Show your community connections