Communication
If you’re new to digital marketing, it’s quite confusing–so much to learn. Along with that you will encounter new things and digest new material constantly. You should actively learn for our existing training and checklists. However, not 100% of what you need to know is covered in the videos or the articles. We intentionally do not teach every single aspect of every single task, since we don’t want to duplicate the entire body of knowledge of digital marketing–just the critical pieces most unique to what we do. While there will always be an unlimited number of topics to study and go into deeper, we also have to see how practically you can get work done–as is typically in most fast-growing companies.
Communication is key and to win we must address all concerns.
It’s the lifeblood of our success and the pulse for clients. There is never the “taking away” of a lightweight touch... By not delivering our message we hurt their progress and ours.
You don’t want your doctor to wait to tell you your heart is failing because they already told you your leg was broken. Give ‘em the news, doc!
The company’s number one priority is filling the queues with tasks that impact our client's business, which impacts their lives and the communities they heal.
When we understand what we need to be do, we do it.
In general, when you receive an email and you need to reply, if the topic is the same, simply reply to the same email thread.
Waiters
Account Managers are ultimately accountable for the tasks that get kicked off by a client getting started with us, and the work getting completed. Like waiters, in a 5-star restaurant.
Notice clients say “Where’s my order?”
Cooks
By loading all of the orders into a queue, the cooks know exactly what to make with the ingredients in the kitchen. There are different specialties in the kitchen too.. burgers, pizza, chicken, etc. Queue workers.
But oftentimes with a signature meal, the chef comes from the kitchen to let you know exactly what’s being done with our specialty “steak dinner.” — which for us is Content.
But there are other specialty dinners too.. other “steak dinners.”
Plumbing & Analytics
Video Editing
Content
Copywriting & SEO
Websites
Facebook Ads
Google Ads
And more.
Chefs
Chefs are accountable for their specialty being delicious and their cooks delivering quality. This analogy only works when we remember that restaurants have “menus.”… you can’t just get what you want, neither can our clients.
And there is no “Chef’s Choice” where chefs do whatever they want.
When we’re objective-driven, we see that we want to get as much done as possible according to that list.
Other than Sunday, Chick-Fil-A is always busy. That’s no coincidence, their orders are excellent every time, everywhere.
Repeatable excellence.
We’re only getting busier so we must document our menu as clear as we can, know it off the top of our heads as a team. We must know exactly what’s in stock in the kitchen, and how to get orders in.
We’ll focus on hiring more cooks, waiters, managers, etc.
Creating End of Day Reports is one of your responsibilities as a team member. Do what you must in order to make sure that you do not miss posting reports in our daily-updates chat in Discord from Monday to Friday. You must start creating End of Day Reports from your starting date and beyond. You can set an alarm at the end of the day, create a daily to-do list, or post a memo near your desk to make sure you always keep them in mind.
We post these messages in Discord so create an account and make sure to record your username and password. Then, join the BlitzMetrics server.
Answer the following questions with your top 5 most significant tasks in the
"daily-updates" chatbox once per day at the end of your workday. Note that what you write here implies that you have done or will do these tasks within working hours.
1. What I did.
2. What I have to do.
3. What you need from others (Optional)
Make sure to give specifics in your answers to help the team differentiate from your answers in previous days. For example, maybe you uploaded 15 more episodes of a series of videos or let in 3 customers.
This is to ensure that the End of Day Report will be a meaningful exercise of instead of pasting in the same functional line items each day-- not useful to you or the team.
Just like the chefs say they’re out of steaks or ketchup, and the managers put in the business orders with the suppliers.
Just like once we're mastered the grill we can learn pastries and level up! We all have a role in our client's success. It takes all of us to win.
So let's deliver as many orders as deliciously as possible according to the menu.
Fill The Queues - Get great at delivering food to the clients and taking orders in a friendly way.
Empty The Queues - Get great at "Order Up!" - so our clients leave full and happy!
And clean up everything before, during and after!