Prospective customers want to hear from your existing customers. Most people conduct online research before buying a product or service. Include a review section on your website.
Leverage all the user-generated content to gain customers trust. Your visitors are likely to turn into customers if they see people talking about the good experiences they had with you.
An ecommerce website is not trustworthy if it doesn’t have a dedicated section for reviews, ratings, and other user-generated content.