This is now mostly managed by the UG’s Chinese representative and a member of the International Marketing team, with the support of a student assistant within the International Marketing team. Aside from an online advertising campaign in China to drive up our following on WeChat, we are not planning on doing anything
major with WeChat this year. We have spent quite a lot of time and budget in setting it up but it is now pretty much up and running in the way we would like it. At the moment, we use it as a way to host information about the University and we post a weekly Chinese-language blog about student life. We currently have over 3,100
followers on WeChat while, two years ago, we had just over 1,000 followers on the platform. We are growing in numbers, albeit slowly.