This platform is also managed by our Chinese representative. We have the biggest following of any Dutch university, but we are not planning on doing anything major with the platform. The UG account on Weibo is mainly used to post updates throughout the year. Two years ago, we had around 24,113 followers on Weibo; now, we have 70,753 followers on the platform. We may expect a slight further rise in followers after doing some online advertising in China, but not much.
Faculties are very welcome to contribute to our WeiBo and WeChat in terms of collaborating with them to make content for Chinese social media.
Get $40 Per Tweet To Post On Twitter
Now that we know how we use the various channels, what the trends are, and which target groups we are reaching, it is important to make use of these insights by translating them into the UG’s content guidelines.