The University of Groningen Facebook page has over 105,000 followers. Despite signs that the channel’s influence is declining worldwide, we still welcome up to 50 new followers every week.
Our current Facebook target group consists of 50% men and 49% women aged 25-34 (52.7%), 18-24 (25.7%), and 35-44 (approximately 10%). Less than 1% of our followers are between 13 and 17 years old. Most of our followers are located in the Netherlands (30,122; 12,752 of which are in Groningen) and in Indonesia (14,056). Other countries where our followers are located are Brazil (7,820), Germany (3,950), India (3,919), and the US (1,979). Our followers are mainly English-speaking (36,621), followed by Dutch-speaking (21,192).
Most of our posts on Facebook are aimed at a broad audience. We share events and webinars, international student blogs, news articles, and science-related
content. We make little use of video content: most posts are supported by static images. We do community management on the platform, but not actively: we regularly respond to other people’s posts and manage a Facebook group for international students, in which we post a few updates ourselves.