The secret that most heart-centered professionals don’t know is that you can avoid these mistakes. You can learn effective skills for strategically building a prosperous business and an amazing life. You can also learn to market your products and services effectively in ways that feel good, even great. And, while you do this, you can create more free time for yourself and enjoy your life even more.
The misunderstanding we see in The Secret seems to be pretty universal. Your actions need to match your goals. And as Jane discovered, much to her surprise, you can even enjoy marketing. Plus, the really good news is that the process of implementing these skills will help you to expand and grow in wonderfully positive ways.
When asked, many of the heart-centered business owners we meet say they don’t want to do marketing. At the same time, they also say they want to get their messages and, of course, their products and services out to the world. It all starts with having gifts to share with the world. If it is true, as we believe it is, that each of us came here with gifts to share and dreams to fulfill, it is essential that we do whatever it takes to realize this dream.
As mentioned, this was a problem for us, too. Then after some time of floundering around, we made a startling discovery:It’s not like a four-letter word after all. This changed everything for us. With this discovery, we became delightedly determined to find out how we could market our products and services in ways that felt right for us.
We learned that most people have misunderstandings and misguided apprehensions about what they view as marketing. In essence, marketing is a set of skills and processes anyone can learn. To put it another way, marketing is about creating energy for what you offer.