It communicates your message to the exact people you want to reach and produces consistently wonderful results. There are, of course, a variety of ways to market, and we all know that some of them are not acceptable to us. Fortunately, there are also ways that can feel exciting and fulfilling. Once she realized this, Jane, for example, went from wanting to avoid anything involving marketing to being totally excited about it and the opportunities that emerged.
We all have been besieged by hyped-up marketing. And we certainly don’t want to fall into those traps ourselves. Yet when we resist marketing, what are we really resisting? We’re resisting getting our message out. And beyond this, we’re resisting embracing our life purpose, making a difference, and helping others. We’re actually resisting our opportunities to make the world a better place.
Along with discovering that marketing is actually magic, we discovered a huge and frequently overlooked element of a strategic approach. Want to know what it is? Shortsightedness.
Rather than reflecting on the most effective direction in the long term, many new business owners put blinders on with the thought, “I need to get clients (and/or customers).” Without developing an effective strategy based on a “big picture and big dream,” they just jump in and do whatever comes to mind to attract clients and/or customers. And the results are not pretty…
A good roadmap will takes you much deeper. It will help you to become strategic, which is the most critical key to learn and implement. Why is this? The quality of your business and ultimately the quality of your life depend on it. Do you want to go for short term fixes or strategically create long term success and a great lifestyle, while making a difference in the world? The choice is yours.