Being strategic is rare, in spite of the fact that the rewards are amazing! This isn’t logical, but the fact is being strategic requires clarity and intention, both of which are also rare. Ask yourself, do you want to produce better results with less effort? Do you want to earn more money while working less hours? Both require well-honed strategies, which make things easier and produce dramatically better results.
What we often see is dabblers, people who are not fully committed to their businesses. They are usually committed to their work and the difference they want to make, but not committed to doing what it takes to strategically create a successful business and a great life. Many holistic practitioners venture out to get clients and when they don’t immediately succeed, they figure they need more training in the skills of their trade, so they go back to school. This is a vicious circle. It will never give them the business and marketing skills they need to succeed.
Don’t get us wrong. You have to be good at what you do. But strategic marketing and business development are often the missing pieces, along with increased self-awareness. Interestingly, most people don’t associate business development with personal development, but they actually go hand-in-hand. Building a successful business will change you in amazingly positive ways. It requires you to confront all of your fears of being criticized and rejected, along with your limiting perceptions of what is possible. This stops a lot of people, who choose unhappiness over going through the discomfort and uncertainty that inevitably accompany change.
DON’T dabble with your business and your life.
DO be intentional. Plan strategically and implement you plan strategically.
Getting back to being strategic, this ebook brings home the importance of having a roadmap for success. It doesn’t start with how to get more clients and/or customers. It starts with you, with taking control of your life, determining what you really want to create and valuing your unique brilliance. We all have what Coach Milana Leshinsky calls our “brilliance zone.” Simple logic tells you that if you don’t understand your greatest gifts and the value you have to offer to others, you can’t expect potential clients and customers to understand and value them either. To be fully effective and ultimately joyful and fulfilled, you have to know what this “brilliance zone” is for you. Then you can tell the world about it, and be in this optimal state for your customers.
When you are in your brilliance zone, you will:
· be happiest and most effective.
· attract your ideal clients and customers.
· consistently produce powerful changes in people’s lives. · produce powerful results and the most satisfied buyers. · receive rave reviews and fabulous testimonials. · reap the financial and lifestyle rewards of your success. · feel joyful and fulfilled.