The Basics of Google Business Profile
GBP (Google Business Profile) is key, because it allows you to connect your website with it and have a clear overview of how many people are searching for you, what keywords are they searching on, where are they coming from, etc.
All these are very important if you’re planning on attracting new clients to your business.
Before getting into actual action steps, let’s take a look at what a GBP profile looks like.
When you search for anything on Google, you will get a list of top businesses in the area that have a connection with the keywords you used.
For example if you’re in Gilbert, Arizona and you search for pizza on Google, you should see the following 3 restaurants at the top of the local search.
That's called the local three pack, and you want to be a part of that.
Now, if you do this on your phone or on your desktop, it's going to show three, do it on an iPad, it's going to show three. That's why it's called the local three pack.
You could click on “view all” and see more of them, but most people don’t do that, so if you’re not in the top 3, you’ll get a lot less traffic.
Let’s take a look at one of them. 80-85% of the searches are done on mobile, but for the sake of visibility, we’ll have a desktop perspective.
So when someone clicks on “Sal’s Gilbert Pizza” this is what they’ll see:
Now, a Google Business Profile listing is like a mini website. It has certain sections that need to be filled in order for people to get value out of their time investment.
But before we get into that, let’s start with the foundation.