Ultimate Action Guide

Book Description

A colleague and I were discussing “leadership” and what that truly meant. We came up with this analogy, which I hope you’ll enjoy.Moving rocks for a living? Imagine you move rocks for a living. The more rocks you move, the more you’re paid. You don’t move rocks, you don’t get paid. Thus, you understand the direct linkage between putting in time and compensation. This is the hourly wage model– some rock movers get paid more than others, whether flipping burgers, working in a big corporation, or drilling teeth. The more teeth you can drill, the more you’re paid. Are you a corporate wage slave or someone who is paid piecemeal? This was me for twenty years of my life– a prostitute selling my time for money. Whether I billed $5 per hour or $250– it was the same thing.

Dennis

I am the CEO of BlitzMetrics, a digital marketing company. I partner with schools to train young adults and offer courses, implementation and consulting. As the host of the CoachYu show, I interview leaders in their respective fields with the aim of sharing their knowledge with others. I was previously with Yahoo as a search engine engineer, where I gained expertise in optimizing ads and analytics across search and social. I turned my experience into training to create jobs for aspiring digital marketers. I help digital agencies grow, serving lawyers, doctors, and real estate agents as fractional CTO. My mission centers around mentorship from my experience with helping people from all walks of life grow their expertise in digital marketing, sharing my insights from managing campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone. I am very passionate about my mission of creating a million jobs by 2027. As a lecturer in digital marketing, I have spoken over 730 times in 17 countries, spanning five continents. Featured in: The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, and CBS Evening News, and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities

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