Video Editing Course - Systemize Your Knowledge by Dennis - HTML preview

Editing Videos for Various Social Media Platforms

We have to understand first the purpose of the videos we are editing. While making a video look visually appealing is good, it is critically important to know the purpose of the video, when and where it will be used and understand the content of the video itself.

Watch this video to understand more about our 3x3 video grid and the components of our 1 minute video.

Also, take note that we follow the rule of thirds in most cases.

4:5 or 1:1 aspect ratio

This video format is used on Facebook and Instagram

Start with a 3-5 sec Hook, then transition to the main video with a quick OBB (around 2-3 sec).

See this video for example

• Alter Video to Desired Format/Add Banners (1080x1350 or 1080x1080 )
• Always follow the clients branding colors
• Trim video around 1’sh minute

If video is too long and most content are relevant, speed up narration by 10% and adjust pitch accordingly to hit the 1 min mark

Note: for How videos, we can exceed more than the 1 minute threshold.

Remove unnecessary chatters, scenes and dead airs

We want to make our client look and sound professional. Add lower thirds of the speaker when necessary.

Place this whenever the speaker is introduced or introducing him/herself.

Add Captions.

Run it through Otter.ia. Use our Access@BlitzMetrics.com account.

Always double check spelling, punctuation and other grammatical errors as we want to have a few number of iterations

• Color grade/correct when needed.
• Add relevant B-roll, superimposed text or graphics (do not use stock images).

Do not commit much time here, just add 1 to 2 b-rolls for attention reset.

You can also punch in or punch out of your subject to keep your viewer oriented in the space.

• Add minimal to none background music (do not use copyright music)
• Add Call to action according to the content and purpose of the video.
• Add appropriate tailslide if needed.

9:16 aspect ratio

This video format is used for Ig story and 15 second story.

• Start with a 3-5 sec Hook, then transition to the main video with a quick OBB (around 2-3 sec).

○ See this video for example

• Alter Video to Desired Format/Add Banners (9:16 or 1920x1080)
• Always follow the clients branding colors
• Trim video and make sure that it will not exceed more than 1 minute.
• If the video is too long and most content are relevant, speed up narration by 10% and adjust pitch accordingly to hit the 1 min mark.
• Remove unnecessary chatters, scenes and dead airs
• We want to make our client look and sound professional.
• Add lower thirds of the speaker when necessary.
• Place this whenever the speaker is introduced or introducing him/herself.
• Add Captions.
• Run it through Otter.ia. Use our Access@BlitzMetrics.com account.
• Always double check spelling, punctuation and other grammatical errors as we want to have a few number of iterations
• Color grade/correct when needed.
• Add relevant B-roll, superimposed text or graphics (do not use stock images).
• Do not commit much time here, just add 1 to 2 b-rolls for attention reset.
• You can also punch in or punch out of your subject to keep your viewer oriented in the space.
• Add minimal to none background music (do not use copyright music)
• Add Call to action according to the content and purpose of the video.
• Add appropriate tailslide if needed.

16:9

We use this video format for YouTube, LightSpeed VT and landing pages. You have to know where we are going to use the video for so you’ll know the video editing checklist you will follow.

Understand the content so you will not just add random b-rolls or animation to the video.

YouTube

• Start with a Hook (this can be around 10-15 seconds long since Youtube videos usually run longer than
• FB and Ig videos), then transition to the main video with an OBB.
• Always follow the clients branding colors
• Alter Video to Desired Format (16:9 or 1920x1080)
• Remove unnecessary chatters, scenes and dead airs

We want to make our client look and sound professional.

Add lower thirds of the speaker when necessary.

Place this whenever the speaker is introduced or introducing him/herself.

Add Captions.

Run it through Otter.ia. Use our Access@BlitzMetrics.com account.

You can also use the YouTube auto-generated caption.

Always double check spelling, punctuation and other grammatical errors as we want to have a few number of iterations.

• Color grade/correct when needed.
• Add relevant B-roll, superimposed text or graphics (do not use stock images).

Let the audience see what the speaker is saying. Do not make the audience stares at the speaker for more than 10 seconds without any visual support (b-rolls, photos, screenshots, text animation,motion graphics)

You can also punch in or punch out of your subject to keep your viewer oriented in the space.

• Add minimal to none background music (do not use copyright music)

Not all throughout the video

• Add Call to action if needed according to the content and purpose of the video.
• Add appropriate tailslide if needed.
• Once done, coordinate with our Graphics Team to get a Thumbnail

LightSpeed VT

This is where we upload our online interactive courses (see bandersnatch). DO NOT edit the videos in “fade to black” so the system can cross dissolve from the IDLE LOOP.

• Alter Video to Desired Format (16:9 or 1920x1080)
• Always follow the clients branding colors.
• Remove unnecessary chatters, scenes and dead airs

We want to make our client look and sound professional.

Add lower thirds of the speaker when necessary.

Place this whenever the speaker is introduced or introducing him/herself.

We do not add captions but make sure to highlight important lines/phrases in the video.

Run it through Otter.ia. Use our Access@BlitzMetrics.com account.

Always double check spelling, punctuation and other grammatical errors as we want to have a few number of iterations.

• Color grade/correct when needed.
• Add relevant B-roll, superimposed text or graphics (do not use stock images).

Let the audience see what the speaker is saying. Do not make the audience stares at the speaker for more than 10 seconds without any visual support (b-rolls, photos, screenshots, text animation,motion graphics)

You can also punch in or punch out of your subject to keep your viewer oriented in the space.

• Always include the 3 second allowance when the speaker asks the audience to choose something in the video.

Landing Pages

This is where we send most of the traffic. We edit this similar to Facebook but in 16:9.

• Start with a Hook, then transition to the main video with a quick OBB (around 2-3 sec).
• Alter Video to Desired Format (1920x1080 )
• Always follow the clients branding colors
• Remove unnecessary chatters, scenes and dead airs

We want to make our client look and sound professional.

Add lower thirds of the speaker when necessary.

Place this whenever the speaker is introduced or introducing him/herself.

Add Captions.

Run it through Otter.ia. Use our Access@BlitzMetrics.com account.

Always double check spelling, punctuation and other grammatical errors as we want to have a few number of iterations

• Color grade/correct when needed.
• Add relevant B-roll, superimposed text or graphics (do not use stock images).

Make it as engaging as possible. Let the audience see what the speaker is saying. Do not make the audience stares at the speaker for more than 10 seconds without any visual support (b-rolls, photos, screenshots, text animation,motion graphics)

You can a

Iso punch in or punch out of your subject to keep your viewer oriented in the space.

• Add minimal to none background music (do not use copyright music)
• Add Call to action according to the content and purpose of the video.
• Add appropriate tailslide if needed.

For detailed information, here is our Video Editing Guideline.