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Editing Internal Videos
Aspect Ratios:
Wistia: 16:9 horizontal video (1920×1080)
Instagram stories/Facebook Portrait Videos: 4:5 (1080x1350)
Traditional: 1:1 format (1280x1280)
Remove unnecessary chatter or scenes
How to Remove Unwanted Scenes (A fter Effects, Premiere Pro)
Add lower thirds of the speaker when necessary
This can be placed after the Hook, but you can always take it to your best judgment.
Add Captions
Color grade/correct when necessary
Add AB-roll whenever deem fit
Add superimposed text or graphics
Add minimal background music at 20% volume
Add a Call to action (2 seconds)-update duration
Add tailslide at the end of the video
Upload the Video to Google Drive
When you have uploaded the video, change the Google Drive sharing settings to “Anyone with a link can edit.” Watch this video if you do not know how to do this.
Follow our naming convention to all uploaded videos.
Title of the video-number of iteration-date
Eg: How to Create 1 Minute Videos-ver1.1-03052019
Make sure that anyone from BlitzMetrics that is Level 8 or 9 has been granted access. You can see who is Level 8 or 9 by viewing our Operations Tracker or Team Roster.
Dennis Yu: dennis@blitzmetrics.com & 668sierra@gmail.com.
Post the Drive Link to Basecamp.
Editing Internal Videos
This is a general guideline on editing internal videos which will help editors meet the standard output in every iteration. Some of the steps may not be applicable at times, so use your best judgment according to what is necessary. Stay creative. Video link to Editing Guidelines.
Trim/cut the start and end of the video
Make sure all transitions are smooth.