This is simply an extension of number two.
If you stop eating EVERY unhealthy food that you once enjoy, you will be able to shed pounds easier and quicker. This is so untrue!
Moderation is the key to losing weight and to keeping it off in the long term.
The truth is, you are less likely to fall off the horse so to speak or to binge if you give yourself permission to enjoy “fun foods” when the mood strikes.
If you enjoy pizza, chocolates, or a burger from McDonald's then partake of these pleasures now and again and don't allow yourself to feel guilty.
Moreso, you will still remain motivated and on track if you allow yourself to eat an unhealthy favorite food once in a while.